Symphony affirms leadership status in latest ad campaign

25 Apr,2019

By A Correspondent

 

Symphony has launched its latest ad campaign that affirms its world leadership in the sector. The new ad film series aims to achieve brand salience and boost affinity for Symphony’s innovations.

 

The ad films are conceptualised and directed by Manoj Tapadia while the production house is Offroad Films.

 

Said Symphony’s President Sales & Marketing, Rajesh Mishra: “Symphony owns the ‘cooling’ space in India. The company has been instrumental in inventing and developing cutting-edge air-cooling products that have helped cool consumers across generations. Symphony’s air-coolers have the widest demographics with usage across age-groups, geographies, social-classes, income groups and so on. Our aim is to consolidate our strength and reinforce market dominance by continuous innovation.”

 

 

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