Shoppers Stop celebrates India’s diversity with #ShareMyNewYear campaign

12 Apr,2019

By A Correspondent

 

Shoppers Stop is celebrating India’s diversity through its latest campaign. #ShareMyNewYear. The campaign encourages the customers to exchange New Year greetings, experiences and share cross-cultural rituals among each other.

 

Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Shoppers Stop has 83 stores across 38 cities. Over the years, we have seen different regions get a festive boost during this .What is interesting is that even stores that don’t belong to a specific region that is celebrating at this time also experience a festive effect. As people move across cities, regional boundaries blur with different communities celebrating the festival of their residence beyond the festival of their origins. That is the beautiful insight that we used for this campaign, where we share and celebrate New Year in our unique way that is only possible in our country.”

 

The TVC for the campaign has been conceptualized by Contract. The campaign captures the essence of these festivals that signify the advent of New Year across many parts of the country.

 

Added Vineet Mahajan, Head of Art, Contract: “#ShareMyNewYear was born out of a wonderful revelation. In the month of April, practically everyone celebrates a new year. Yet the concept of New Year celebrations is associated primarily with January 1st. So, we wanted to celebrate our ethnic wear range through a campaign that encourages exchanging New Year greetings across the different ethnicities of the nation.”

 

 

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