SBI Life takes ‘Thanks A Dot’ to rural India

12 Apr,2019

By A Correspondent


On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.


Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”


Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”



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