Publicis Beehive bags creative mandate of Balaji Wafers

05 Apr,2019

By A Correspondent


Publicis Beehive has won the creative mandate of snacks and namkeen player, Balaji Wafers. It will be handled out of the Mumbai office of Publicis Beehive.


Flagging off the partnership, Publicis Beehive has launched an integrated ad campaign led largely by a series of TVCs. Said Keyur Virani, Director, Balaji Wafers: “Publicis Beehive got the insight on the brand and value proposition spot on. The creative execution of their thinking was disruptive too. Subtle humour in the category of wafers and snacks is so difficult to achieve and we were pleasantly surprised to see how easily they married this style of storytelling.”


Sharing his views on the brand thought and execution, Paritosh Srivastava, COO – Publicis Beehive said: “Balaji Wafers is a trusted name in the snacks and namkeen category and we are delighted to have them partner us as they embark on a quest to become a household name across India. The key insight was to play on the one factor that sets the brand aside from the others – less air and more wafers. What better way than to relate it to real life instances. We are excited with the inaugural brand campaign and are positive that it will connect innately with the consumers at large.”



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