Pantaloons unveils latest summer campaign, ‘Holiday in Style’

22 Apr,2019

By A Correspondent


Pantaloons has unveiled its new campaign, ‘Holiday in Style’ for this summer.


Talking about the new campaign created by Ogilvy, Ryan Fernandes, Vice President, Marketing and E-Commerce, Pantaloons – Aditya Birla Fashion and Retail Limited said: “Planning a holiday is hugely exciting. This holiday season, Pantaloons launched a new campaign ‘Holiday in Style’ to enable its consumers to travel in style. The campaign resonates with the consumers’ need for stylish clothes which helps them always be social media ready. Our endeavour is to strengthen our connect with millennials, and be a part of their moment of style journey.”


Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Life is a series of big or small changes and every change opens up new possibilities. Pantaloons believes that a consumer should be able to own and celebrate these moments of change. This holiday season we wanted to encourage millennials to style their change. We chose to bring this alive on TV by showcasing an endearing story of a girl on a solo trip and how she is never really alone.”



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