Orient promotes its IoT-enabled coolers in new film

24 Apr,2019

By A Correspondent

 

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC featuring MS Dhoni to introduce its new range of IoT-enabled air-coolers.

 

Said Saurabh Baishakhia, Sr. VP and Business Head, Home Appliances, Orient Electric Limited: “We are continuously focusing on using technology led innovation to create the differentiation that the new age consumers expect. By introducing a complete lineup of IoT-enabled air coolers which can be controlled via Orient Smart mobile app and voice assistants (Alexa & Google Assistant), we have clearly created a differentiator in the segment. The new TV commercial brings out the characteristic features of our air cooler range by means of a witty dialogue between MS Dhoni and Chikki. I am sure that this TV spot will capture the audience attention and create a lot of excitement about Orient’s IoT-enabled air coolers.”

 

Added Sagar Mahabaleshwarkar, CCO, Contract: “It’s not just talking about a new range of coolers but also the fact that it comes from the house of Orient. Which is why it was imperative to use the larger narrative that has been used for Orient Electric time and again, that of MS Dhoni and his on-screen niece ‘Chikki’.  And subsequently humanise all the innovative features of the coolers within it.”

 

 

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