On Purpose wins comms mandate of Breakthrough

02 Apr,2019

By A Correspondent


On Purpose has been awarded the PR and Media mandate for Breakthrough. The account will focus on creating awareness and addressing the issues of violence and discrimination against women and girls which Breakthrough India, focuses on while leveraging their high recall campaigns at the national level/ grass-root level. To lead-manage the account, the agency has appointed senior communications professional, Kanika Sood who has extensive media experience.


Said Priyanka Kher, Head-Media at Breakthrough: “We are excited to be working with On Purpose and with their help, we look forward to starting powerful conversations around restructuring gender norms and catalysing change!”


On winning the new mandate, Girish Balachandran, Managing Partner, On Purpose commented: “It’s our privilege to partner with a global human rights organisation like Breakthrough. Their campaigns are inspiring and it is truly motivating for us as a team to lead programmes on social change about deeply rooted cultural norms.  We are hoping to use our experience, competencies and expertise to help strengthen awareness of brand Breakthrough and engage stakeholders through well-crafted and customized content.”



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