Nickelodeon highlights stress faced by children in latest initiative

03 Apr,2019

By A Correspondent


Nickelodeon is back with its global pro-socio initiative ‘Together For Good’, which will raise awareness about the impact of stress on children. Leveraging the strength of the Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye’.


Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, said: “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore  continuously curated marquee programmes  like Together For Good that endeavour to drive  behavioural change  and  enable  a safe environment for kids,  allowing  them to  be pressure free and inspired.”


Added Swati Popat, President of Early Childhood Association: “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”



Post a Comment 

Comments are closed.