Nestlé looks to educate Indians via AskNestlé.in

24 Apr,2019

By A Correspondent

 

Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert. AskNestlé is a mobile-first website that revolutionises how parents feed, and cook for their children up to 12 years of age.

 

Speaking on the roll-out of the campaign, Rashi Goel, VP Consumer Communications, Nestlé India said: “We believe that to ensure holistic growth, it is important for parents to imbibe the right knowledge and best practices to help their children inculcate the right nutritional habits. With our knowledge and expertise in the space of food and nutrition, we believe that with this platform we will be able to provide authentic and reliable information to parents. We are proud to say that the TVCs bring to life the exact essence of the thought behind the website.”

 

Added Alok Lall, Executive Director, McCann Worldgroup and India Head of Advertising, McCann Erickson: “Children are inquisitive by nature and as parents sometimes we get stumped by the questions and riddles they ask. The corporate campaign, ‘AskNestlé’, is an initiative that has been developed to address the concerns and questions raised in the space of the food, health and nutrition. The campaign showcases how relationships of children have evolved with adults around them and how adults are also feeling the need to stay updated to tackle all the questions that children corner them with. The AskNestlé campaign uses light hearted banter and engaging content, to deliver the message about the holistic bouquet of services.”

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