Mullen Lintas Bangalore to manage creative mandate of Ruosh

23 Apr,2019

By A Correspondent

 

Footwear and accessories brand Ruosh has appointed Mullen Lintas as its brand partner. The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand’s footing in the Indian market.

 

Mridumesh Kumar Rai

Said Mridumesh Kumar Rai, President, Sara Futura Group: “At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. The emphasis is on style but with uncompromised comfort! With this we believe that Ruosh would be the most preferred one, amongst consumers. We have a challenger mind-set and in Mullen we’ve found an ideal partner to drive efficiency in marketing investment”.

 

Kishore Subramanian

Commenting on the win, Kishore Subramanian, Executive Director, Mullen Lintas added: “Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”

 

The account will be managed out of the agency’s Bengaluru office.

 

 

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