MTV’s latest campaign urges viewers to vote

18 Apr,2019

By A Correspondent

 

Introspecting on the power of democracy. MTV has launched its election campaign urging the youth to vote, because they can.

 

Going beyond the portrayal of the stereotypical international youth in mainstream media, MTV decided to delve deep in the lives of young people from Somalia, Iraq, Syria, Sudan and North Korea, bringing home a message for the Indian youth – not everyone around the world is empowered to vote.

 

Commenting on the campaign created by Leo Burnett Orchard, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said: “India’s youth has an influential role to play in determining its future. Ahead of the General Elections 2019, MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. Moving beyond the realm of the ordinary, this campaign evokes strong emotions and compels us to reflect on the privileges that accompany our democratic powers.”

 

 

Speaking about the campaign, Rajdeepak Das, MD India and Chief Creative Officer Leo Burnett South Asia added: “Democracy is a choice we have, and it comes to life when you see people from different parts of the world who don’t have the freedom of democracy. To bring home this point, in this campaign for MTV we have taken a macro-view of democracy and juxtaposed it with people coming from war torn countries who have fled from their homes under great duress for safety and security. With the help of our Leo Burnett global offices we have actually managed to shoot in the war conflicted areas and portrayed the real-life situations to bring this campaign to life! It’s a true Humankind campaign. Democracy is our privilege and Leo Burnett Orchard and MTV urges everyone to go out and vote. Because you can.”

 

 

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