Mindshare creates ‘senso-bot’ for oral care advice

16 Apr,2019

 

 

On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users.

 

Ruchi Mathur

Said Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East: “Our constant endeavour is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

 

Added Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare: “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

 

 

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