Merkle Sokrati achieves unique feat on YouTube for Performance

03 Apr,2019

By A Correspondent


Merkle Sokrati, the data-driven performance marketing agency from Dentsu Aegis Network, has been recognised for its achievement on YouTube for Performance reaching a 100 per cent client adoption rate.


Anubhav Sonthalia

Said Anubhav Sonthalia, CEO Merkle Sokrati: “We are committed as always to lead the way in incorporating any innovation that can help our customers. Over the last year, we have seen YouTube emerge as a strong performance platform. As the leading performance agency in the country, we wanted to ensure that all our clients are leveraging the full power of innovative formats like TrueView for Performance, and we are excited to see 100% of our clients are already betting on this format.”


Aditya Swamy

Added Aditya Swamy, Head of Agency Partnerships, Google India: “We collaborated closely with the Merkle Sokrati team to set up integrated client onboarding with custom performance creatives from Ignition Labs using the Search-Up approach, and bespoke measurement solutions. It’s exciting to see the speed at which Merkle Sokrati’s clients have adopted YouTube for Performance, and I am looking forward to seeing our teams redefining performance video advertising excellence.”



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