By A Correspondent

Max Life Insurance has unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore. Featuring three members of Team RCB, the new campaign attempts to remind all to remain shielded with a comprehensive life insurance cover.

Speaking on the launch of the campaign, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance remarked: “Like cricket, our lives too are full of unforeseen challenges. While cricketers are practical enough to realize the importance of a protective gear to safeguard themselves on the field, more often than not, they forget to prepare for protection off the field. Through our association as the official life insurance partners to Royal Challengers Bangalore, we aim to protect India’s finest players against the risks they face off the ground, by enabling greater financial security in their personal lives. Like any successful cricketing team has a Plan B should anything go wrong in the game, at Max Life Insurance, we believe that life insurance provides the protection of a robust Plan B, should anything go awry in life’s plans. This protection is what will give our customers the confidence to go ahead and play the game of life Front-Foot-Forward!”

Added Sonal Dabral, Chief Creative Officer South and South East Asia and Vice Chairman India at Ogilvy: “This T20 season is all about great partnerships. Max Life Insurance’s partnership with RCB is one such winning partnership highlighting the significance of risks and financial security by drawing parallels between life and cricket- both equally daunting, uncertain and full of unexpected challenges. The campaign capitalises on this very thought and goes on to establish that to truly emerge a winner in the game of life, it is imperative to gear up well by calculating risks – not just physical but also financial.”