Lowe Lintas bags creative mandate for Thums Up

01 Apr,2019

By A Correspondent


Leading cola brand Thums Up has appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India.


Said Naveen Gaur, Deputy CEO, Lowe Lintas: “We are thrilled to have won Thums Up, the iconic cola brand of the country. Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities.”


Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West: “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner – congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”



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