By A Correspondent

On Purpose has been signed on by KPMG in India for a two-year period, as part of a larger mandate from Asian Development Bank (ADB). As the communications agency, it has has been charged with implementing an integrated communications programme for consumer awareness and behavioural change for solar rooftop adoption across seven states/Union Territories.

Said Girish Balachandran, Managing Partner, On Purpose: “Given our expertise in the clean energy sector, we are excited to once again help drive behavioural change by punching up the narrative on solar roof top adoption. We have recently bolstered our team strength with senior hires who will help us deliver on this pan-India integrated communications programme.”