Kingfisher continues association with latest edition of IPL

26 Apr,2019

By A Correspondent

 

For the 12th edition of the Indian Premier League, brand Kingfisher continued its association with various teams. Kingfisher’s latest IPL communication features top players across five teams singing a rap song.

 

Said Kundan Joshee, Senior Vice President & Managing Partner from Wunderman Thompson: “The strength of a brand is in how it carries on and refreshes its proposition for younger and newer audiences. And this new commercial from Kingfisher in the form of a rap music video does just that.”

 

Speaking on the campaign, Gurpreet Singh, Divisional Vice President of Marketing, UBL, added: “We understand the dynamic audience and the rap culture which has recently gained momentum in India. Our latest campaign highlights the game of cricket as more than just a sport, but as a medium which brings diverse people together with great pomp and show.

 

 

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