IAA asks young to vote via #MeraPehlaVote

23 Apr,2019

By A Correspondent


In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.


Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”


Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”



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