Hotstar says #KoiYaarNahiFar for IPL 2019 ad campaign

03 Apr,2019

By A Correspondent


Hotstar has unveiled another TVC for its IPL 2019 campaign. Conceptualised and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, inviting his other superhero friends to watch the game with him.


The TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms.


Notes a communique: “This edition of the VIVO IPL has started off with a bang, with Hotstar garnering 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of VIVO IPL 2019.”



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