Himalaya TVC focuses on soap-free facewash

30 Apr,2019

By A Correspondent


Himalaya highlights the benefits of using Himalaya Purifying Neem Face Wash over an ordinary toilet soap as a solution to tackle pimples in its new campaign.


Abhinav Chugh, Category Manager – Face Wash, Consumer Products Division – Marketing, The Himalaya Drug Company, said, “Himalaya is the most preferred and loved brand in the facewash Category. Consumers trust Himalaya for their face wash needs. It is our responsibility to build awareness around face care and advocate correct solution for consumers’ benefit. The rapidly growing face wash category still has low penetration. 7 out of every 10 consumers in urban India unknowingly use soap for face cleansing. With pimple problem, an ordinary toilet soap can be harmful and should be avoided.”


Conceptualised by Eighty-Two Point Five Communications, the highlight of the TVC was to give enough reasons to the consumer using soap on pimple to switch to Himalaya Purifying Neem Face Wash to resolve their pimple-related problems.


Added Ravikumar C, Senior Creative Directive, Eighty Two Point Five Communications:  “This time around, as part of recruiting new users into the category, we had to make the consumers aware of the ineffectiveness of an ordinary toilet soap when it comes to pimples. We had to communicate a functional message while retaining the brand story of two sisters, their innocence, care, and warmth. Our creative solution was simple, and added one more character to this mix, a portrait. The story revolves around a portrait of the younger sister drawn by the elder one. When one uses the portrait to showcase her problem of pimples, the other provides the solution through it without losing the innocence, simplicity, care, and warmth.”



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