Head Digital Works launches one more cricket content website

05 Apr,2019

By A Correspondent


Head Digital Works (HDW) announced the launch of its latest venture – Cricket.com. The launch of Cricket.com is in line with HDW’s larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.


Speaking on the occasion, Deepak Gullapalli, CEO – HDW, said: “The launch is part of a larger blueprint for the company. India’s biggest religion is cricket and we want to play a bigger role in this space. We already have a sports game platform via Fanfight and we plan to reach out to a larger base of cricket fans. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bengaluru. While we are adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent.”



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