Eros Now partners Veriown Global to bring digital entertainment to rural India

03 Apr,2019

By A Correspondent

 

Eros Now has announced a partnership with Veriown. Through this alliance, Eros Now powers Films, Originals and other content on ‘The Connect’, a product designed and conceptualised by Veriown.

 

Commenting on the announcement, Rishika Lulla Singh, Chief Executive Officer, Eros Digital, said: “Eros Now has always been a pioneer in carving new dimensions to enhance its audiences’ lifestyle. ‘The Connect’ aims to improve lives by not only providing electricity but also a wide range of digital content for entertainment. This technological advancement and innovative solution is a market first. It will also help in building a digital ecosystem by fulfilling the demand for entertainment in remote villages of rural India in line with our promise of penetrating deeper in Tier 3 and 4 markets. The service acts as a sense of safety and security during the night and works towards enhancing social status by giving consumers access to entertainment and educational content.”

 

Added Wael Aburida, CEO, Veriown Global Inc: “Since its inception, Veriown has focused on improving the lives of those with the least access by bringing them into the digital economy through our Connect. By partnering with Eros Now, we expand on our mission to bring the 4Es, Energy, Education, Entertainment and E-Commerce to rural India. We believe the partnership will bring substantial engagement with our customers and open new markets for both our companies.”

 

 

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