Digital media entity Asiaville launched in India

05 Apr,2019

By A Correspondent

 

Asiaville, the digital media venture focused on producing original content across Indian languages, has gone live across digital media platforms. Backed by media practitioner Sashi Kumar, former Doordarshan newsreader, founder of Asianet and the Asian College of Journalism and Tuhin Menon, former president of Culture Machine, the company seeks to reimagine journalism for a new generation audience.

 

Said Kumar, Chairman & Editor-in-Chief, Asiaville: “The news media today are at crossroads. They are facing new challenges – technological, political and commercial. There is a fatigue operating on the mainstream media which find themselves buffeted by the freewheeling social media on the one hand and the technology platforms purveying media on the other. It is therefore time to reimagine and reinvent journalism, particularly for the millennial who engages less and less with the legacy media. Asiaville, with its multimedia, hybrid heterodox approach, hopes to meet that growing demand of the near and medium term future.

 

Added Menon: “With nine out of 10 new internet users likely to be an Indian language user over the next five years, Asiaville seeks to address this burgeoning audience that is coming online through an innovative mix of original content formats that are native to digital platforms. We believe we have the right mix of original content expertise and product acumen to build a pan-Indian language network that is focused on the millennial. We are excited to have embarked on this journey and see great potential for scale and engagement with our digital first audience going forward”.

 

 

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