Dentsu Webchutney’s election report throws up interesting trends on Twitter

26 Apr,2019

By A Correspondent


Dentsu Webchutney Research Labs has unveiled a report titled ‘The Politics of Twitter’ unveiling the top 50 politicians on Twitter and the engagement strategies used by them to incite Twitter users. Through this research, thousands of original tweets of 50 political leaders were analysed. The report measured the performance of the political leaders on Twitter and mapped their civic engagement.


Basis the report, the Top 5 profiles of politicians include Subramanian Swamy, Prime Minister Narendra Modi, Rahul Gandhi, Smriti Irani and Maharashtra CM, Devendra Fadnavis.


Commenting on the findings, Sidharth Rao, Co-founder and CEO, Dentsu Webchutney said: “Twitter is the most useful online public platform for representing the politics of building a brand for politicians. While Twitter is mandatory for leaders representing the public, other leaders have used it as a means to raise their profile in a new medium altogether.”



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