By A Correspondent

Malvika Mehra

Dentsu India, the brand solutions agency from the Dentsu Aegis Network (DAN), has roped in Malvika Mehra, erstwhile Founder and Creative Director of Tomorrow Creative Lab, as Chief Creative Officer. As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices. Dentsu India will also launch Dentsu India Tomorrow Lab – the new Design and Innovation unit, under her creative leadership. Meanwhile, it is learnt that Rahul Sengupta, who was Chief Creative Officer, has moved on.

With over two decades of building brands across Ogilvy and Grey, and her own independent venture, Tomorrow, Mehra is a two-time Cannes Gold Lion and D&AD pencil winner, and served on the jury at international advertising and design festivals like Cannes, Clio and Spikes Asia.

Speaking on the new appointment, Simi Sabhaney, CEO, Dentsu India said: “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”

Added Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.