DDB Mudra is digital marketing partner for Spotify India

02 Apr,2019

By A Correspondent

 

Gaurav Magotra

Following a multi-agency pitch, the DDB Mudra Group has bagged the digital marketing mandate of Spotify India. The brand will be managed by the group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.  As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

 

Said Magotra: “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

 

 

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