Cadbury Dairy Milk welcomes back Smith & Warner

03 Apr,2019

By A Correspondent


Cadbury Dairy Milk has bought back Australian cricket personalities Steve and Dave this IPL season. Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing, ‘Welcome back Steve and Dave’ in Jaipur, Hyderabad and Kolkata to welcome back the two cricketers into cricket.


Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “We wanted to encourage people to be generous with their thoughts as well as their actions. In today’s extremely competitive world, people have started to become jaded and cynical. With this gesture, we hoped to remind all our consumers to be more inclusive in their thoughts and actions. It is extremely heartening to see that the engagement on the social media posts has been predominantly positive, reinforcing our belief that we as a people are inherently generous. After all, in India, we live by the code of ‘Atithi Devo Bhava’, the ultimate expression of generosity.”


Added Sukesh Nayak, CCO, Ogilvy India West: “Offering a second chance without judgment or righteousness is one of the most generous things anyone can do. We wanted to give out a message that the goodness within us is what defines us. And we believe it’s not just the brand welcoming them back. It is the entire cricketing world and the fans being at their generous best by giving them an opportunity to get back to what they love most, cricket.”



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