Arctic Fox appoints Bhuvan Bam as brand ambassador

22 Apr,2019

By A Correspondent


Backpack-maker Arctic Fox has appointed YouTube star Bhuvan Bam of BB Ki Vines as its brand ambassador. Bhuvan will be promoting all products and bringing to light the creative process that went into making the backpacks.


Expressing his thoughts on the association Founder & MD Arctic Fox India Sridhar Thirunakara opined, “Just the way Michael Jordan played a crucial part in building the brand for Nike in its early times; we believe Bhuvan Bam will pay the same crucial role in building brand Arctic Fox. The animal Arctic Fox itself has been our brand ambassador always. However, when we read about Bhuvan Bam, his hustle and his success story, we couldn’t think of any other person who could fit in with the philosophy of our brand better.”


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