Anchor changes its corporate identity to Panasonic

11 Apr,2019

By A Correspondent


Anchor Electricals, a wholly owned subsidiary of Panasonic, has announced the change in its legal entity to Panasonic Life Solutions with effect from April 1. With this, the brand has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’.


Said Vivek Sharma, Managing Director, Panasonic Life Solutions India Private Limited: “We are one of the leading players in the manufacturing and selling of electrical and construction materials. Our products are made from cutting edge and innovative Japanese technology and occupy a unique positioning in the market. We are delighted to unveil our new corporate identity which will help us in strengthening our position in our segment. With this change, we would position the brand as one that would take care of the expectation of modern India consumers”.



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