Aditya Birla group encourages healthy living with #JumpForHealth

11 Apr,2019

By A Correspondent


Aditya Birla Health Insurance has launched the third edition of #JumpForHealth initiative to reinforce its belief in empowering people to live a healthy lifestyle.


Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10,000 jumps collected, one prosthetic leg will be donated to the under-privileged.


Said Mayank Bathwal, CEO, ABHICL: “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer – Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.


Added Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital: “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”



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