VMLY&R India appoints Kevin Lobo as ECD 

13 Mar,2019

By A Correspondent

 

Kevin Lobo

VMLY&R has announced the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India, adding to the rapidly expanding creative team put together by Venkatgiri Rao, CCO, VMLY&R SEA & India. He joins VMLY&R from Leo Burnett.

 

Lobo brings more than a decade of experience driving campaigns for global and Indian brands such as Diageo, Unilever, Bajaj Motorcycles, Bajaj Allianz, Parle, Maybelline, Parachute, Cadbury’s and Adidas.

 

Said Rao: “Kevin is a delightful, creative thinker and a sharp strategic brain, with a focus on work that works – a rare and powerful combination. His experience on bold, new-age campaigns is why he is perfectly suited for an idea-first agency like VMLY&R, which leads with digital thinking while doing integrated work for brands. Also, the sheer energy and learning he brings to the game every day is inspiring. Making him a perfect mentor for our young talent looking to learn the business.”

 

Commenting on his new position, Lobo added: “VMLY&R is consistently in the Top 10 on Adage’s Agency A-List, rubbing shoulders with the best of the best in the world, so it was a no-brainer for me to join. The lines between mainline and digital advertising are blurring fast, and at VMLY&R, I see that at work every day. Young creatives here are not just creating integrated campaigns for local brands but for top brands in Singapore and Indonesia as well. The energy is infectious! With solid tech and innovation capabilities and great ambition, I hope I can contribute to VMLY&R India joining the A-list soon.”

 

Said Tripti Lochan, Co-CEO, VMLY&R Asia: “Kevin brings an inspired view to every piece of work, and with experience leading teams to success, I am confident that he is a great addition to VMLY&R. As we build our presence in India, we are excited to have his perspective and expertise driving success for our clients.”

 

 

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