Van Heusen releases a 60-city media campaign ‘Carry Your World’

19 Mar,2019

By A Correspondent

 

Van Heusen has launched a comprehensive `Carry your World’ campaign featuring Bollywood star Jacqueline Fernandez across 60 cities for two months.

 

Speaking on the campaign Abhay Bahugune, COO, Van Heusen said: “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

 

Commenting on the video launch Raj Kamble, Founder & CCO, Famous Innovations added: “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

 

 

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