Uber appoints Manisha Lath Gupta as Head of Marketing

06 Mar,2019

By A Correspondent

 

Uber has announced the appointment of Manisha Lath Gupta as the Head of Marketing for India. This announcement follows the recent appointment of Pavan Vaish as the Head of Central Operations.

 

Manisha Lath Gupta will oversee marketing initiatives for Rides and Eats Business for India South Asia. A seasoned marketer, entrepreneur and leader, she comes with over 20 years of experience across consumer goods, banking, ecommerce, fintech and for a short while in politics (Aam Aadmi Party).

 

Lath Gupta will take over from Sanjay Gupta, who will soon move to Uber US  and Canada in a new role.

 

Commenting on the new appointment, Pradeep Parameswaran, President, Uber India & South Asia, Uber said: “In line with Uber’s India growth strategy, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow. We are delighted to have Manisha join us as Uber’s Marketing Head. We would also like to thank Sanjay for being a thought partner and for helping build a strong, diverse and engaged marketing team. His movement to the US & Canada team underlines India’s position as a talent exporter and we wish him the best for his new role.”

 

Said Lath Gupta: “I am extremely thrilled to be part of Uber’s India journey as it continues to transform mobility and make meaningful impact. I look forward to develop deeper brand engagement and add innovative solutions to the marketing mix.”

 

 

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