Tilt Brand Solutions unveils cricket-themed campaign for Dream11

28 Mar,2019

By A Correspondent


Dream11 has launched its campaign titled ‘Ye Game hai Mahaan’ – an ode to India’s favourite game and the fans who continue to make it so.


A series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films, attempts to immortalise the love and dedication amongst everyday fans for the game.


Speaking about the campaign Vikrant Mudaliar, Chief Marketing Officer, Dream11, said: “With a strong user base of over 5 crore fans, Dream11 has established itself as the leader of the Indian sports gaming industry. This IPL season, our campaign takes an innovative route for the brand’s storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”


Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”



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