Tata Tea Chakra Gold encourages society to move past regressive traditions

08 Mar,2019

By A Correspondent


Tata Tea Chakra Gold has unveiled its latest campaign in Tamil Nadu in a bid to encourage society to move past regressive traditions holding back women.


Said Puneet Das, Marketing Head, Tata Global Beverages: “Tata Tea Chakra Gold’s new Women’s Day campaign is about celebrating the women of our society by keeping aside some ‘roles’ traditionally defined for them and encouraging the men to take steps towards ensuring equality. The beginning to any great & meaningful change begins at home and hence our campaign tries to identify small but significant steps in which we can usher in changes we want to see in our society to challenge the stereotypical roles associated with women. Our campaign celebrates strong women and a cup of tea that is just as strong.”



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