Tasty Treat ropes in Melvin Louis for IPL 2019 ad campaign

28 Mar,2019

By A Correspondent


Tasty Treat has executed an integrated marketing campaign that connects with its customers throughout the IPL season. As the Official Partner for the Indian Premier League, Tasty Treat has roped in celebrity choreographer Melvin Louis to choreograph the dance steps for Tasty Treat Army.


Speaking about associating with IPL Sadashiv Nayak, CEO – Food Business, Future Group said: “Over the years IPL has earned nationwide appeal from all age groups, communities and cricket fans from all over. Likewise, Tasty Treat is spread across categories with products that are made not only for different age groups but also as per community preferences. Families can enjoy the IPL by munching on some classic cheese popcorn, barbeque bhujia, chocomint wafer biscuits and much more.”



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