Star Sports launches Bengali channel, SS1 Bangla

06 Mar,2019

By A Correspondent


Star Sports has announced the launch of Star Sports1 Bangla, a dedicated sports channel for Bengalis. The channel launch is in line with Star Sports’ commitment to foster a multi-sports culture in the country while bringing fans closer to the sporting ecosystem. However, even though Star Sport has affirmed its commitment to sports in Bengali, a communique has an unnamed spokesperson while there are a few other sporting luminaries who have been named.


So here’s what the ‘spokesperson’ has said: “West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Nuances of the game and local flavour add to a fan’s viewing experience and builds a local affinity for sports in the region. With the VIVO IPL, followed by the ICC World Cup this year – it is indeed a ‘Summer of Cricket’ on Star Sports, and with Star Sports 1 Bangla, we have taken one more step towards treating fans to a customised and acquainted exposure”.


Hmmm. Another step would possibly be by naming names in communiques in the future.



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