Samantha Akkineni to promote Kurkure Masala Munch in the Southern markets

13 Mar,2019

By A Correspondent

 

Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s cooking ingredients, Gingelly Oil. The brand has roped in Tollywood actress Samantha Akkineni, who will be seen taking ahead Kurkure’s new positioning, ‘Khayaal Toh Chatpata Hai’.

 

On Kurkure’s expansion in the South, Dilen Gandhi – Director Marketing, Foods Category, PepsiCo India, said: “Kurkure has always been at the forefront of innovating with new formats and variants; and our regionalization strategy is a demonstration of our efforts to build closer connect with our consumers. Southern India is an important market for us and with the launch of Kurkure Masala Munch with Gingelly Oil, we aim to bring in a twist of south Indian taste and flavor to the much-loved tea-time snack.”

 

 

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