Oven Story’s latest campaign says ‘no’ to average pizza

12 Mar,2019

By A Correspondent

 

Oven Story Pizza, has launched its inaugural national ad campaign. Crafted by Publicis India, this is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

 

Said Sagar Kochhar, Group Chief Marketing Officer: “Our focus with our first national campaign was to drive home the point that there’s pizza, and then there’s Oven Story pizza. No harm, no foul, but given our understanding of our consumers’ discerning taste buds, our campaign clearly mentions how one should move from ordinary pizza to extraordinary pizzas with Oven Story. Driven by consumer insight, the campaign is centered around brand’s core USP and innovation – Pizzas with four incredible cheese bases. The pizza space in India is evolving and we wanted to bring the zing back to pizza, rather than letting it be the-food-to-order-when-you-can-think-of-nothing-else, where it today languishes in India.”

 

Commenting on the win and also the campaign thought, Paritosh Srivastava, COO, Publicis Ambience added: “We are delighted to partner a pizza brand that has built quite a distinction for itself as a favoured choice of consumers. Being homegrown and boasting a competitive spirit is what sets it apart from the established names in the market. Our ambition with the communication strategy was to disrupt the current dough & topping conversation seen in the category and focus our advertising story on the key ingredient that drives consumer indulgence for pizzas, the cheese itself. More so, with Oven Story offering an assortment of cheese flavors, it not only allowed us to leverage this truth in our storytelling, but also gave us an easy plank to deposition the current narrative taken on by the larger players.”

 

 

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