By A Correspondent

On Purpose, a creative communications consultancy, has made three senior hires strengthening its team and offering for clients in strategic media counsel, crisis communications, digital media, capacity building and content solutions.

Meera Krishnan joins as Consulting Partner and will be partnering with Founder and Managing Partner, Girish Balachandran. Meanwhile Diksha Sethi has joined as Head of Strategy after a short sabbatical and Neha Mathrani has joined as Content Lead.

Commenting on the new hires, Balachandran, said: “We’re excited about being able to attract such experienced talent from both within and outside the industry. Our hiring strategy is rooted in what we’re hearing from both brands and organisations working in social change and those wanting to articulate brand purpose authentically.”