Olay urges women to be fearless and #FaceAnything

06 Mar,2019

By A Correspondent

 

Leading up to International Women’s Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams.

 

Said Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf: “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

 

Emphasising the creative thought behind the campaign, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi added: “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

 

 

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