Ogilvy & Cadbury unveil a new campaign for Silk Hazelnut

08 Mar,2019

By A Correspondent

 

Cadbury Dairy Milk Silk has launched a campaign promoting its new Silk Hazelnut variety. To bring alive the USP of the product, the campaign highlights the best part about consuming this product.

 

Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy West: “The new Silk Hazelnut comes with whole hazelnuts from Turkey. We tell the new ingredient story by bringing alive the eat experience. The inclusion of whole hazelnuts makes you pout while you devour the chocolate. So every time the girl takes a bite she looks like she is pouting to kiss. Making the ‘Kiss me’ jingle feel like it was written for this one. When consumers in India think premium ingredients, they think Almonds, Cashews, Walnuts. Hazelnut was nowhere in the picture.”

 

 

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