Ogilvy & Bournvita nudge women to #dontforgetyourself

12 Mar,2019

By A Correspondent


Bournvita for Women, a product launched in 2018, is designed specially to fulfill the nutritional needs of women. On International Women’s Day, the brand wanted to give a sharp nudge to women so that they realize that as they are stepping out of their homes and evolving in their professional and personal roles, they also need to give equal importance to their health and nutrition. They launched this via a social experiment with the key message being #dontforgetyourself.


Said Inderpreet Singh, Associate Director, Marketing (Gum, Candy and Powdered Beverages), Mondelez India: “Bournvita has been partnering mothers and successfully championing Health & Nutrition for children for the last 70 years in India. However, what we see in society today is that while most women do a wonderful job of taking care of their family’s health they seldom take care of their own health.  On the occasion of Women’s Day, Bournvita for Women wants to urge all the women of this beautiful nation to start taking care of their health. Women are the backbone on which our families, our communities and our larger society rests. And unless they feel healthy and strong no family, community or nation can be strong.”


Added Akshay Seth, Senior Creative Director, Ogilvy West: “Most Indian women tend to put their family before themselves. And this choice is even reflected in their monthly grocery carts, where the nutrition and needs of others takes precedence. With #dontforgetyourself social experiment on Women’s Day, Bournvita for Women aims to give an emotional tug to women to not ignore their nutrition.”



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