NBA schedules a weekly game for live broadcast in India

11 Mar,2019

By A Correspondent


For the second consecutive season, the NBA will schedule a weekly game for live primetime broadcast in India every Sunday evening on Sony Ten 1. This builds on the league’s NBA Primetime Sundays campaign, a weekly live game on Sunday evenings in Africa, Europe and India. The five weekly primetime games will air from March 10 – April 7 in India.


Notes a communique: “In conjunction with the primetime games, the NBA has launched a campaign which highlights the differences of watching the game in the morning and at primetime. The video captures the joy of a fan being able to watch NBA Games at primetime along with game highlights from the season,” adding: “The NBA and sports cluster of SPN will continue customized, local live NBA wraparound show ‘NBA Primetime Sunday’ before and after the prime time games to bring viewers closer to the game. The program will be hosted by a panel of basketball experts that will provide analysis and insight on all the latest NBA news.”



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