Locator presents ‘The Experts’ Choice’ ranking, awards

29 Mar,2019


By A Correspondent


Locator, the information source for the building industry, presented its first-ever ‘The Experts’ Choice’ rankings for products and solutions brands in the building category. Twenty-four categories of products used by building industry professionals were ranked by leading architects and designers, the expert users. But first a disclosure: MxMIndia was a Media Partner of the event.

The following 24 award winners of ‘The Experts’ Choice’ ranking for 2018 were announced on March in Mumbai (in alphabetical order)

1 Airconditioners Daikin O General Blue Star Hitachi Voltas
2 Architectural Hardware Hettich Hafele Dorma Ebco Dorset
3 Bathroom Fittings Jaquar Kohler Roca Hansgrohe Geberit
4 Cement Ultratech ACC Ambuja Cement Coromandel Cement Jaypee Cement
5 Electrical Cables & Wires Finolex Cables Polycab Havells R R Kabel Anchor by Panasonic
6 Electrical Switches Legrand Anchor by Panasonic Havells Schneider L & T
7 Fans Crompton Havells Bajaj Usha Orient
8 Flooring Pergo Wonderfloor Tarkett Flooring Marvel Eurotex
9 Furnishings D’Decor Fabindia Raymond Atmosphere Seasons
10 Furniture Godrej Interio Durian Stanley Herman Miller Featherlite
11 Home Automation Legrand Honeywell Philips Siemens Schneider
12 Kitchens Hettich Hafele Godrej Interio Sleek Blum India
13 Laminates Greenlam Century Laminates Merino Archidply Formica
14 LED Lighting Solutions Philips Syska Havells Wipro Osram
15 Lighting & Luminaires Philips Havells GE Lighting Wipro Jaquar
16 Paints Asian Paints Dulux
Kansai Nerolac Berger Nippon Paints
17 Plumbing Finolex Pipes Astral Pipes Ashirvad Prince Pipes KITEC
18 Plywood & Veneer Greenply Centuryply Archidply Kitply National
19 Sanitaryware Kohler Jaquar Hindware Toto Cera
20 Security Solutions Godrej Security Solutions Siemens Zicom Panasonic L & T
21 Steel Tata Steel JSW Steel Essar Steel Usha Martin Tulsyan NEC
22 Tiles Kajaria Johnson Tiles Nitco Tiles Somany AGL
23 Waterproofing & Sealants Dr. Fixit BASF Weber Saint – Gobain Sunanda Choksey Chemicals
24 Windows & Doors Fenesta Hunter Douglas Window Magic Dhabriya Torfenster


The Numero Uno Experts Choice award – the brand that polled the single highest number of votes among all 24 categories – was conferred to Asian Paints.


Dr. Avinash Laddha, Managing Director of Kitec Industries India Ltd was honoured with the Lifetime Contributor award.


Commenting on ‘The Experts’ Choice’ rankings, Ramesh Iyengar said “We are confident that the prestige from these rankings shall help winning brands differentiate themselves from others in their respective category, and generate greater appeal amongst consumers.”

Explaining the methodology behind the rankings (refer note below), he further added “The methodology employed by us in selecting the rankings is uniqueand robust for three reasons. One, the rankings are done by an expert group of users. Two, the universe of users is larger than any typical survey of this nature. Three, the profile of the users and their geographical locations virtually covers the entire country and all segments of experts.”

The highlight of the awards function – held in Mumbai on Thursday – was a fireside chat featuring some of India’s brightest architects who share their views on the “Future of Architecture.”

A coffee table book titled “Selections” was also released on the occasion. The book features the Top 24 architectural marvels selected by 24 leading architects.


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