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Locator presents ‘The Experts’ Choice’ ranking, awards
By A Correspondent
Locator, the information source for the building industry, presented its first-ever ‘The Experts’ Choice’ rankings for products and solutions brands in the building category. Twenty-four categories of products used by building industry professionals were ranked by leading architects and designers, the expert users. But first a disclosure: MxMIndia was a Media Partner of the event.
The following 24 award winners of ‘The Experts’ Choice’ ranking for 2018 were announced on March in Mumbai (in alphabetical order)
| SR.NO. | CATEGORY | TOP RANK | 2ND RANK | 3RD RANK | 4TH RANK | 5TH RANK |
| 1 | Airconditioners | Daikin | O General | Blue Star | Hitachi | Voltas |
| 2 | Architectural Hardware | Hettich | Hafele | Dorma | Ebco | Dorset |
| 3 | Bathroom Fittings | Jaquar | Kohler | Roca | Hansgrohe | Geberit |
| 4 | Cement | Ultratech | ACC | Ambuja Cement | Coromandel Cement | Jaypee Cement |
| 5 | Electrical Cables & Wires | Finolex Cables | Polycab | Havells | R R Kabel | Anchor by Panasonic |
| 6 | Electrical Switches | Legrand | Anchor by Panasonic | Havells | Schneider | L & T |
| 7 | Fans | Crompton | Havells | Bajaj | Usha | Orient |
| 8 | Flooring | Pergo | Wonderfloor | Tarkett Flooring | Marvel | Eurotex |
| 9 | Furnishings | D’Decor | Fabindia | Raymond | Atmosphere | Seasons |
| 10 | Furniture | Godrej Interio | Durian | Stanley | Herman Miller | Featherlite |
| 11 | Home Automation | Legrand | Honeywell | Philips | Siemens | Schneider |
| 12 | Kitchens | Hettich | Hafele | Godrej Interio | Sleek | Blum India |
| 13 | Laminates | Greenlam | Century Laminates | Merino | Archidply | Formica |
| 14 | LED Lighting Solutions | Philips | Syska | Havells | Wipro | Osram |
| 15 | Lighting & Luminaires | Philips | Havells | GE Lighting | Wipro | Jaquar |
| 16 | Paints | Asian Paints | Dulux Paints |
Kansai Nerolac | Berger | Nippon Paints |
| 17 | Plumbing | Finolex Pipes | Astral Pipes | Ashirvad | Prince Pipes | KITEC |
| 18 | Plywood & Veneer | Greenply | Centuryply | Archidply | Kitply | National |
| 19 | Sanitaryware | Kohler | Jaquar | Hindware | Toto | Cera |
| 20 | Security Solutions | Godrej Security Solutions | Siemens | Zicom | Panasonic | L & T |
| 21 | Steel | Tata Steel | JSW Steel | Essar Steel | Usha Martin | Tulsyan NEC |
| 22 | Tiles | Kajaria | Johnson Tiles | Nitco Tiles | Somany | AGL |
| 23 | Waterproofing & Sealants | Dr. Fixit | BASF | Weber Saint – Gobain | Sunanda | Choksey Chemicals |
| 24 | Windows & Doors | Fenesta | Hunter Douglas | Window Magic | Dhabriya | Torfenster |
The Numero Uno Experts Choice award – the brand that polled the single highest number of votes among all 24 categories – was conferred to Asian Paints.
Dr. Avinash Laddha, Managing Director of Kitec Industries India Ltd was honoured with the Lifetime Contributor award.
Commenting on ‘The Experts’ Choice’ rankings, Ramesh Iyengar said “We are confident that the prestige from these rankings shall help winning brands differentiate themselves from others in their respective category, and generate greater appeal amongst consumers.”
Explaining the methodology behind the rankings (refer note below), he further added “The methodology employed by us in selecting the rankings is uniqueand robust for three reasons. One, the rankings are done by an expert group of users. Two, the universe of users is larger than any typical survey of this nature. Three, the profile of the users and their geographical locations virtually covers the entire country and all segments of experts.”
The highlight of the awards function – held in Mumbai on Thursday – was a fireside chat featuring some of India’s brightest architects who share their views on the “Future of Architecture.”
A coffee table book titled “Selections” was also released on the occasion. The book features the Top 24 architectural marvels selected by 24 leading architects.
