Locator constructs building industry’s ‘The Experts’ Choice’ rankings

26 Mar,2019

By A Correspondent


Locator, the information source for the building industry, has announced the country’s first-ever ‘The Experts’ Choice’ rankings for products and solutions brands in the building category. The awardwinners – in 24 categories – of ‘The Experts’ Choice’ ranking for 2018 shall be announced on Thursday, March 28th, 2019 in Mumbai. (Disclosure: MxMIndia is media partner of the awards event)


Said Ramesh Iyengar, CMD of Select Direct Marketing Communications who, along with Ameeta Iyengar, Director and CFO of the firm, are the force behind the awards:

“We are confident that the prestige from these rankings shall help winning brands differentiate themselves from others in their respective category, and generate greater appeal amongst consumers.”


Explaining the methodology behind the rankings (refer note below), he added: “The methodology employed by us in selecting the rankings is uniqueand robust for three reasons.  One, the rankings are done by an expert group of users.  Two, the universe of users is larger than any typical survey of this nature.  Three, the profile of the users and their geographical locations virtually covers the entire country and all segments of experts.”


The Experts’ Choice awards are powered by Locator, and sponsored by Kotak Bank, in association with LIC and Kitec.  Society Interiors and MxM India are Media Partners.


The highlight of the awards function – being held at Latitude Banquets, Kamala City, Mumbai – shall be a fireside chat featuring some of India’s brightest architects who share their views on the “Future of Architecture.”  A coffeetable book titled ‘Selections’ wil also be released on the occasion.  The book features the Top 24 architectural marvels selected by 24 leading architects.


The 24 Categories (in alphabetical order)


1 Air conditioners 9 Furnishings 17 Plumbing
2 Architectural Hardware 10 Furniture 18 Plywood & Veneer
3 Bathroom Fittings 11 Home Automation 19 Sanitaryware
4 Cement 12 Kitchens 20 Security Solutions
5 Electrical Cables &Wires 13 Laminates 21 Steel
6 Electrical Switches 14 LED Lighting Solutions 22 Tiles
7 Fans 15 Lighting &Luminaires 23 Waterproofing & Sealants
8 Flooring 16 Paints 24 Windows & Doors


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