Kurkure rolls out rural consumer connect

19 Mar,2019

By A Correspondent

 

As part of rural expansion plans, Kurkure has announced the roll-out of ‘Caravan Talkies’ a consumer connect programme in Uttar Pradesh. Caravan Talkies will travel across 1000+ towns and villages, reaching out to the rural population of Uttar Pradesh.

 

Speaking about Kurkure’s rural expansion, Dilen Gandhi, Director Marketing, Foods Category, PepsiCo India said: “Rural market, today, represents the next phase of growth in India. As Kurkure accelerates its rural expansion, our initiative is designed to connect and engage with consumers and retailers through relevant brand experiences. This expansion is timed perfectly, as we embark on a new journey with our brand mantra, ‘Khayaal Toh Chatpata Hai’. The new positioning underlines brand’s continued efforts to recognise the Indian homemaker, who has been the center force in bringing families together. We are confident that Caravan Talkies will help us in taking this thought forward amongst our consumers”

 

 

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