ITC Aashirvaad’s ad campaign weaves a traditional spin

27 Mar,2019

By A Correspondent


ITC’s Aashirvaad brand has launched Aashirvaad Koora Karam, a multi-purpose masala with a new campaign ‘Just like homemade, with your mother’s touch’.


According to Meera Jyothis Prem, Creative Lead, McCann World Group Advertising, Bengaluru: “Koora Karam Podi is what mothers of AP and Telangana hold near and dear to their hearts. Every household has a unique recipe that has been passed down for generations, and is what every mother lovingly makes for her daughter who comes to visit. So introducing Aashirvaad Koora Karam, the first packaged koora karam podi in this market was a significant endeavour, tactically and emotionally.”



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