Greenply introduces India’s first women carpenters

07 Mar,2019

By A Correspondent

 

Greenply has launched its latest campaign that highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment and equal opportunities for women in India.

 

Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said: “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

 

Added Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said: “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward.”

 

 

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