Fbb and Naezy unveil #India Ka Style anthem

18 Mar,2019

By A Correspondent

Fashion brand Fbb has created a style anthem along with rap singer Naved Shaikh, aka Naezy. Fbb’s #India Ka Style anthem pictures Naezy rapping in different fashion avatars thereby celebrating fashion that is versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.

Speaking about the anthem, Pawan Sarda, Group Head – Digital, Future Group said: “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”

Added Chandni Shah, COO, Social Kinnect: “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”

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